NEWS
Evolve or die - The jaGuar Type 00 Concept is Unveiled
Ken Pearson
By
Images by
jaGuar
3 Dec 2024
Evolve or die - The jaGuar Type 00 Concept is Unveiled
News, Jaguar
After weeks of catcalling, Jaguar’s vision of its future has arrived. The fuss and furore surrounding the brand’s new corporate identity has sparked debate and outrage, but the emergence of the Type 00 concept can move the focus back to where it should be: on the products.
After weeks of catcalling, Jaguar’s vision of its future has arrived. The fuss and furore surrounding the brand’s new corporate identity has sparked debate and outrage, but the emergence of the Type 00 concept can move the focus back to where it should be: on the products.
After weeks of catcalling, Jaguar’s vision of its future has arrived. The fuss and furore surrounding the brand’s new corporate identity has sparked debate and outrage, but the emergence of the Type 00 concept can move the focus back to where it should be: on the products.
The dramatically styled two-seater is a preview of the reborn Jaguar’s design language first and foremost, showcasing the ingredients that will go into forthcoming road cars. There are clean body panels accentuated by a handful of strong character lines, parallel light signatures front and rear, and 23-inch wheels sitting at either end of a stretched wheelbase.
The Type 00 takes the form of a large two-door GT, although the production version due in 2026 will double the door count. While the car is a clean-sheet design atop a bespoke platform, the all-electric fastback carries hints of Jaguar’s design DNA. Imagine the brand had been tasked with reskinning the E-Type or the XK for a sci-fi movie set in 2060; the result would look very similar to the Type 00 concept. Captain Kirk could easily be seen behind the wheel when visiting Planet England.
Inevitably, certain elements of the car’s shape will be toned down when it reaches production. However, if Jaguar’s previous concepts are anything to go by, it’ll be the finer details being refined rather than a total redesign. For example, the cab-back design with its long wheelbase evokes the Vision Mercedes-Maybach 6 concept of 2016. Adding a stretched roof for a four-seat and four-door configuration, however, could soften the excessively long bonnet while lending the roofline more balance.
The exterior style of the Type 00 isn’t the radical departure from Jaguar’s heritage that some had feared, but its interior represents a complete break with the past. Continuing from the base of the windscreen, parallel lines stretch into the cabin and adorn the top of the dashboard. Three brass strips run through the interior – the central bar spanning 3.2 metres. This creates a split yet symmetrical layout, with both seats featuring large infotainment displays that fold into the dashboard when not required. Materials are equally forward-thinking, with a stone slab supporting two textile-clad seats, far removed from the leather and wood of classic Jaguars.
The Type 00 concept heralds Jaguar’s repositioning as an electric-only luxury brand. The production model is targeting a range of at least 435 miles on a single charge. While no details of the powertrain have been revealed, a battery exceeding 100kWh and dual motors for all-wheel drive seem likely. Positioned against swoopy four-door EVs like the Audi e-tron GT, Lotus Emeya, Porsche Taycan, and the upcoming Polestar 5, Jaguar hopes to carve out a niche at the more luxurious end of the segment, with pricing potentially overlapping high-spec Taycans and the Mercedes-Maybach EQS SUV. Crucially, the absence of fully-electric offerings from Aston Martin and Bentley gives Jaguar a head start in the luxury EV space.
Whether or not Jaguar’s gamble pays off remains to be seen, but one thing is certain: the Type 00 is critical to the brand’s upmarket push. The concept previews a luxurious, powerful grand tourer with unmistakable style – a car that swaps V6s and V8s for electricity while retaining the unmistakable presence of a Jaguar. All that’s left now is to see if the excitement generated turns into orders in 2026.
AUTHOR
Photography by:
jaGuar
Published on:
3 December 2024
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ABOUT THE AUTHOR
Ken Pearson
Deputy Editor
Resident Mercedes expert, affordable drivers' car champion and EV sympathiser. Can often be found on the other end of an argument with Craig with regards to powertrains and styling, bringing balance to the force.
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